#Digital transformation Versus Digital Disruption
How do digital transformation/Disruptions differ from one another?
How do digital transformation/Disruptions differ from one another? This blog explains the difference between digital transformation and digital disruption, two commonly used but distinct concepts.
I have collected various examples of digital disruption/transformation from the business sector to demonstrate their differences. Digital transformation involves the use of digital technologies such as cloud technologies, artificial intelligence, big data, etc., to fundamentally transform how an organization or an individual entrepreneur works and delivers value to their customers/clients. On the other hand, digital disruption refers to introducing advanced digital technologies or business models that disrupt the entire market. See more3 Key Differences Between Digital Disruption and Digital Transformation
To better understand digital transformation, let's take a look at some examples.
Different organizations and industries may undergo digital transformation in various ways. For instance, a bank may go through digital transformation by utilizing...s artificial intelligence to streamline its operations and provide more personalized services to customers. Another example is when a retail company adopts an internet-based retail model and utilizes electronic commerce technology to provide home delivery services to meet its customers' demands and stay competitive. Read more examples at the following link Digital Transformation Industries Report (15 Sectors Analysed)
These examples all involve using technology to improve how an organization operates or interacts with customers.
OPPORTUNITIES
- PR professionals can now reach wider and more diverse audiences via digital platforms such as social media, online news portals, blogs, etc.
- real-time communication tools allow for immediate responses to events, news, and crises, while social media engagement tools enable PR professionals to adjust strategies based on audience feedback.
- Digital analytics help PR professionals tailor their messaging by gaining insights into audience demographics, behaviors, and preferences, which improves engagement and builds stronger relationships with stakeholders.
- PR practitioners today must craft persuasive messages and utilize multimedia formats to cut through the noise and capture audience attention.
- Crisis management in the digital age is challenging due to the magnification of information spread on social media and online platforms. PR professionals need to be prepared to respond quickly and effectively to moderate reputational harm during crises.
- In the digital age, maintaining authenticity and building trust with stakeholders is crucial for PR practitioners to uphold ethical values and promote transparent communication. SEE MOREPUBLIC RELATIONS CHALLENGES IN THE DIGITAL AGE
DIGITAL DISRUPTION
After conducting extensive research, I have discovered that the latest digital business models have the power to disrupt entire market structures, which is unlike traditional digital transformations. For instance, the rise of ride-sharing services, such as Uber and Lyft, and social media platforms like Facebook and Instagram have revolutionized the way information is shared. in addition, cloud computing has brought about significant changes to technology and communication. Digital Disruption
When digital disruption results in digital transformation (and vice versa).
Disruption and transformation are correlated but different concepts whose relationship may vary depending on the situation. however, in some cases, digital disruption may result in digital transformation.
For instance, if a new technology or business model emerges that disrupts a particular industry, the companies operating in that industry may need to adopt new technologies or business models to stay competitive.
You can easily see how this has played out with streaming services. Once a disruptive concept, most traditional media companies now offer streaming platforms as well.
n conclusion, it is important for organizations to stay up to date with digital transformation to avoid disruption.
I totally I gree with you
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On the other hand, digital transformation involves adopting digital technologies and integrating them across all aspects of a business to fundamentally change how it operates and delivers value to customers
ReplyDeleteTo add on that , Businesses must embrace both digital transformation and disruption to remain competitive in today's rapidly changing digital environment. Businesses that adopt these ideas can adjust to shifting market circumstances, fulfill customer needs, and encourage innovation. Nonetheless, businesses must meticulously strategize and implement their digital transformation and disruption plans in order to achieve success and prevent possible obstacles
ReplyDeleteI find this piece very informative and eye opening like how many organisations undergoes digital transformation.
ReplyDeleteI do agree with you when you say digital disruption involves introduce new technologies.
ReplyDeleteThis digital information involves new technologies indeed because we have artificial intelligence which makes things more easier.
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